Caffè Aiello, the coffee of Italian cinema, flies back to Cannes
Caffè Aiello took to the red carpet of the Cannes Film Festival again for its 74th edition, reconfirming its status as the coffee of Italian cinema. Against the backdrop of the Italian Pavilion, the Italian space that hosts all the operators who support the greatness of our film industry, Caffè Aiello kept guests’ company during the breaks in proceedings, serving delicious cups of coffee.
Francesco Rutelli drinks Caffè Aiello at the Cannes Film Festival
Italian Pavilion 2021: exploring to find our identity
The concept that inspired the set-up of the Italian Pavilion this year was that of the Italian regional dialects, made up of unique phrases and terms which, if translated into Italian, do not have the same impact, magic or power.
Dialects bridge distances, making people, places and moments unique, especially in a period like this one when our faces are all slightly hidden and social distancing pushes us to find new ways of getting close to one another.
And so those who entered the Italian Pavilion could read phrases in dialect taken from big Italian productions such as L’amica geniale, Suburra, Non essere cattivo and Basilicata coast to coast.
And between one phrase and the next, they could also enjoy another sip or two of pure Italianness, this time in the form of the superior quality of Caffè Aiello espresso.
Clips from the Cannes Film Festival
One of the most characteristic moments of this edition of the festival starred the President of the Jury Spike Lee, the first Afro-American director to fill this role. During the award ceremony, the director, mistakenly let slip the name of the highly anticipated winner of the Palme d’Or for best film.
The winner of the coveted award was in fact Titane, by Julia Ducournau, only the second woman to take the title, after Jane Campion in 1993 with The piano.
The victory was deemed absolutely unexpected and subversive. It sparked, and continues to arouse, a flood of criticism, just as much as that generated by the choice of Spike Lee as President of the Jury, considered another “subversive” move.
This year’s Festival included an all-Italian moment of pride for the Palme d’Or of honour awarded to Marco Bellocchio, presented personally by Paolo Sorrentino and accompanied by a huge standing ovation that left the director speechless.
All in all, a decidedly compelling, sometimes extraordinary festival in the real sense of the word, which saw many Italian stars take to its red carpet, such as Valeria Golino, Pierfrancesco Favino, Riccardo Scamarcio, and Nanni Moretti.
But in such a cascade of stars, there was one in particular that everyone spoke highly of, as always. The delicious Italian espresso of Caffè Aiello was unanimously declared the star of the Cannes Film Festival once again.
Pietro Marcello, Alice Rohrwacher e Francesco Munzi on Cannes Film Festival 2021
